UAE is one of the biggest market for fitness products in the Middle East
With the growth of the region's hotel and hospitality sector, a major increase is being experienced in demand for gym and training equipment.
Reg Cox, CEO, Al Kamda, said: "Al Kamda is partnering with a growing number of major sports and fitness brands to meet the needs of this increasingly diverse and demanding market. The decision by Star Trac to stage the Middle East launch of a major new product line in the Middle East, starting with the UAE market reflects the growing importance of the hospitality sector for our industry."
Al Kamda celebrates birth of major new partnership
Al Kamda, one of the Middle East's leading sport, fitness, design, spa and lifestyle companies, has hosted a lavish evening of entertainment to support the addition of an important new lifestyle, wellness & fitness brand Power Plate to its portfolio.
Reg Cox, CEO, Al Kamda, said: "We were delighted to be joined by so many friends and colleagues for the Gala Event to mark the launch of this new partnership. Al Kamda has plans in place for ongoing growth and development, and the addition of Power Plate to our diverse portfolio of international brands."
Al Kamda launches SportWall; solution for Child Obesity
Child Obesity has assumed the proportions of a health crisis: inactivity and junk food producing obesity and leading to a host of health risks that emerge in their adult life: from cancer to heart disease to respiratory problems, diabetes and depression.
Mr Andrew Dick , Senior VP - Business Development, Al Kamda General Trading UAE, says, "Child Obesity is a growing menace in the UAE."
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Mr Dick strongly believes that:
"SportWall attracts participation and engages sustained full body - stimulating hands, feet, eyes, ears and vestibular
system, increases connectivity between two hemispheres of the brain."
He says, "In about 2000 facilities, spread over 17 countries, SportWall has already proven its effectiveness as a solution to preventing child obesity and Al Kamda will now enable that opportunity to schools, community and parents in UAE."